Tuesday, April 30, 2019 // 6:30 PM - 9:00 PM
San Francisco, CA
Join Samantha Goldman, Head of Marketing for Lyft Business, for a night of good food, good drink, and even better conversation. Discuss with marketing peers the challenges and successes of integrating strong PR campaigns with other marketing efforts.
PR campaigns are inarguably valuable in marketing campaigns. However, finding the exact value feels like more art than science. Gather with other marketing executives to discuss strategies and tools that best measure the impact of PR campaigns.