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Press Purchase: Creating a Consumer Experience that Encourages Conversion

Jennifer Dwork

Jennifer Dwork, VP,eCommerce and Marketing at Aerosoles,  hosts an invite-only event for eCommerce leaders looking to discuss their digital tech stack and how they can create the smoothest user experience possible. 


How do you attract customers and cross the finish line with them? We all create wish lists online and fill our shopping carts, but we don't always press purchase. Join this thoughtful peer discussion on strategies and best practices for minimizing friction in your checkout process to boost conversions and enhance the user experience on any device. We’ll also explore cross-border commerce and the best ways to serve an international customer base.  

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Wednesday, November 20, 2019 at 6:30 PM

New York, NY

Confirmed guests

Richard Adams
Jillian Smith
Tracy Heller
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Sliding Down the Funnel: Creating a Smooth Experience from Ad to Checkout

Seth Goldman

Seth Goldman, CEO of UrbanStems and former CEO at HelloFresh, hosts an exclusive dinner of business leaders to share insights, strategies, and experiences for creating the smoothest funnel possible. 


From ad to email to checkout, converting a potential customer requires swift movement from first touch to confirmation email. The smallest bump in the funnel can mean the difference between a rush of new prospects or customers and barely a trickle. Gather with other business leaders to discuss tactics, tools, and successes in creating a quick moving funnel. 

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Thursday, November 14, 2019 at 6:30 PM

New York, NY

Confirmed guests

Leslie Foster
Eva Alvarez
Matthew Ng
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Security in Your Consumers' Experience: Creating a Trusted Customer Journey

Jessica Prager Lindsay Heinlein

Lindsay Heinlein, Head of Product Management at UncommonGoods, and Jess Prager, VP of Product at Ro, host an invite-only dinner for product leaders to share insights around maintaining a secure experience for users from start to finish. 


In an increasingly digital world, we're seeing an increasing number of data breaches. From Equifax to Ebay to Target, it seems no online presence can avoid cyberattacks. In a digital world, users are more and more wary of sharing financial, health, and personal information. Gather with other executives to exchange and discover tactics, tools, and experiences that ensure a more secure user experience from form fill to form submit.

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Wednesday, November 13, 2019 at 6:30 PM

New York, NY

Confirmed guests

Justin Chang
Bryan Keefer
Kfir Shay
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Refilling the Basket: How to Ensure Customers Return Again and Again

Shane Pittson

Shane Pittson, Head of Marketing at Quip, hosts an exclusive dinner for ecommerce and retail executives to discuss strategies and insights for creating repeat customers of any brand. 


No ecommerce or retail company is without competition in a rapidly growing consumer market. If it doesn't compete in performance, another company's product will compete in price.  Creating repeat customers is a mix of great customer experience, product quality, and powerful branding. Gather with other senior executives to share tactics, tips, and tools that make a first-time buyer a buyer for life. 

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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Peter Yuskauskas
Matt Curtis
Tarana Mehta
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Brick by Bit: Marrying the Best of Physical and Digital Retail

Thalie Farinaud

Thalie Farinaud, SVP of E-Commerce & Digital Transformation at Coty—the largest fragrance company in the world—hosts a night of good food, drink, and great conversation around mirroring the best of the physical retail experience in a digital world. 


In a world where e-commerce and physical retail locations are vying for consumer dollars, it can feel like a zero-sum game: someone's gotta win. However, while consumers love shopping online, they haven't given up on the brick-and-mortar experience. Gather with other executives to discuss the tactics, tools, and experiences of blending the physical world with the digital world and vice versa. 

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Thursday, September 19, 2019 at 6:30 PM

New York, NY

Confirmed guests

Caroline Le Roch
Liana Thompson
Eric Ng
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The Path Most Traveled: Creating a Seamless User Experience from Click-Through to Exit

Andrea Chesleigh

Andrea Chesleigh, Vice President, Product at Boxed, hosts an invite-only event for UX and product leaders to discuss funnel flows and how to create the smoothest user experience possible. 


Abandoned cart stats are painful to assess. Bounce rates can be brutal reminders of the work needed to be done. In an ideal world, every user would buy everything they put in their carts and never leave our sites. But we do live in a world with tools and strategies that can boost conversions and reduce user flow challenges. Gather with other executives to discuss the successes and stresses of increasing conversions and improving the user experience. 

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Tuesday, September 10, 2019 at 6:30 PM

New York, NY

Confirmed guests

Lindsay Heinlein
Ed MacSmith
Arielle Silverman
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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More Eggs in One Basket: Boosting Order Size and Increasing Conversion in Ecommerce

Angela Gruszka

Angela Gruszka, Interim SVP, Head of Marketing and Ecommerce at Milly, hosts a night of good food, drink, and great conversation around the value of the online basket.


Wouldn't it be nice if every customer who put an item in their basket bought it? Even better, if they bought it and more. But what are the tools and strategies we can use to increase basket size? Are there universal tools or is it product specific? Share your insights and learn from other retail executives' experiences in moving the needle with regards to online cart size. 

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Wednesday, August 14, 2019 at 6:30 PM

New York, NY

Confirmed guests

Matt Curtis
Jillian Smith

Creation or Evolution? Tackling the Hard Questions Around Brand Development

Toufeeq Hussain

Toufeeq Hussain, VP of Marketing & Sales at American Giant, hosts a dinner of marketing leaders to discuss what matters more in brand development: creating a strong brand or evolving into a strong brand. 


Some companies nail their branding right out the gate. They make a splash and everyone talks about it. Other brands find their footing through careful evolution and change. Which is more impacting? Gather with marketing executives to share insights and experiences around creating a strong brand or evolving into one. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

David Amer
Michael Ni
Eileen Mockus
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Crafted for Conversion: Creating Messaging that Boosts Sales

Ricky Engelberg

Ricky Engelberg, VP - Brand Communications/Media/Digital at Converse/Nike, hosts a night of great food and even better conversation around messaging that drives sales. 


When it comes to ensuring a great quarter or year for revenue, no detail is too small. Building a brand message that resonates can mean the difference between meeting projections and soaring past them. Join other executives to discuss the finer points of the message and how it can be crafted to ensure strong sales.

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Wednesday, July 31, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jules Pieri
Thane Wettig
Jonah Myerberg
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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