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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom—the second largest radio company in America—hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

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The World's Got Talent: Creating a Robust Talent Recruitment Network in a Global Economy

Debbie Kemp

Debbie Kemp, Chief Talent Officer at Mediacom, host an exclusive dinner for talent and HR executives to discuss searching far and wide for the right talent, barriers not included. 


In the global economy the pool for talent is limitless. However, finding the right talent requires the same tactics, strategy, and work, if not even more. It just means that HR executives have to be smarter about how they source their talent pipeline. Discuss your approach to finding talent in the global economy with like-minded professionals. 



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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Iriet Schulman
Rebecca Sachs
Julie Rosen
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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Jerry Rocha Carole Irgang

Jerry Rocha, Executive Director, Global Business Intelligence and Analytics at Estee Lauder, and Carole Irgang, Executive Partner, Marketing Transformation at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Laura Bird
Kuppy Sampale
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Brick by Bit: Marrying the Best of Physical and Digital Retail

Thalie Farinaud

Thalie Farinaud, SVP of E-Commerce & Digital Transformation at Coty—the largest fragrance company in the world—hosts a night of good food, drink, and great conversation around mirroring the best of the physical retail experience in a digital world. 


In a world where e-commerce and physical retail locations are vying for consumer dollars, it can feel like a zero-sum game: someone's gotta win. However, while consumers love shopping online, they haven't given up on the brick-and-mortar experience. Gather with other executives to discuss the tactics, tools, and experiences of blending the physical world with the digital world and vice versa. 

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Thursday, September 19, 2019 at 6:30 PM

New York, NY

Confirmed guests

Caroline Le Roch
Liana Thompson
Eric Ng
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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

Dave Heath
John Polstein
Bruce Jarvie
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Long Live the Queen...Is Content Still Queen?

Yvonne Chen

Yvonne Chen, VP of Marketing at Udemy, hosts a dinner of delicious food and drink, and an even better discussion around content's changing role in a constantly changing marketing landscape. 


We've all heard marketing heralds proclaim Content as the current ruler sitting on the Iron Throne of Marketing. However, if Game of Thrones has taught us anything about life: one ruler's reign is never permanent. Has content lost its grip on marketers' attention? How are you using content effectively throughout the buyer and customer lifecycle? Gather with other senior marketing executives to discuss content marketing and its changing role in the greater marketing realm. 

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Thursday, August 15, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Kim Winter
Nadjya Ghausi
Viji Doraiswamy
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Crafted for Conversion: Creating Messaging that Boosts Sales

Ricky Engelberg

Ricky Engelberg, VP - Brand Communications/Media/Digital at Converse/Nike, hosts a night of great food and even better conversation around messaging that drives sales. 


When it comes to ensuring a great quarter or year for revenue, no detail is too small. Building a brand message that resonates can mean the difference between meeting projections and soaring past them. Join other executives to discuss the finer points of the message and how it can be crafted to ensure strong sales.

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Wednesday, July 31, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jules Pieri
Thane Wettig
Jonah Myerberg
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A Name in AMOLED Lights: Creating Brand Recognition in the Digital Age

Jennifer Dwork

Join Jennifer Dwork, VP of Marketing + Digital at Aerosoles, for an invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and tools that develop brand recognition in a digital world. 


It used to be a brand could create a clever commercial with a snappy jingle and brand recognition would shoot through the roof. Now, with so many channels vying for consumer attention, a jingle no longer jives. Share insights and experiences that inform the strategies to increase brand recognition. 

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Tuesday, July 09, 2019 at 6:30 PM

New York, NY

Confirmed guests

Ayesha Ahmad
Christopher Kae
Michelle Lin
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The Team Sport of Delivering an Awesome User Experience

Shilpa Reddy

Join Shilpa Reddy, Director of Brand Marketing at CarGurus, for a night of good food, drink, and excellent conversation. Gather with other company leaders to discuss the holy grail of delivering an awesome customer experience, and how to rally an organization around this goal.


Delivering an exceptional customer experience requires orchestrating a wide set of skills, capabilities and perspectives across your organization. Join other industry leaders to discuss the opportunities and challenges in aligning cross-functional teams within and sometimes beyond your organizational walls to unearth, interpret and effectively address customer needs in ways that will delight them and grow your business.

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Thursday, June 13, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Scott Braun
Jillian Balis
Kathleen Haley
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Duopoly Dilemma: Diversifying Digital Channels in a Facebook and Google World

Will Ferguson

Join Will Ferguson, Head of Marketing at Bark & Co., invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and strategies necessary to reach audiences beyond the Google and Facebook ecosystems. 


The world of digital marketing feels increasingly small. It can seem that we only have two choices: Facebook ads and Google AdWords. The Duopoly didn't always exist, though. And knowing how much the world changes, it won't always be like this either. Gather with other leaders to share the experiences and insights that power marketing campaigns around and beyond the Duopoly. 


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Thursday, June 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Jinal Shah
Diana Madkekar
Giorgia Favaretto-Illig
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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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