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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Jerry Rocha Carole Irgang

Jerry Rocha, Marketing Executive at Estee Lauder, and Carole Irgang, Marketing Executive at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Laura Bird
Kuppy Sampale
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The World's Got Talent: Creating a Robust Talent Recruitment Network in a Global Economy

Debbie Kemp

Debbie Kemp, Chief Talent Officer at Mediacom, host an exclusive dinner for talent and HR executives to discuss searching far and wide for the right talent, barriers not included. 


In the global economy the pool for talent is limitless. However, finding the right talent requires the same tactics, strategy, and work, if not even more. It just means that HR executives have to be smarter about how they source their talent pipeline. Discuss your approach to finding talent in the global economy with like-minded professionals. 



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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Iriet Schulman
Rebecca Sachs
Julie Rosen
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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom—the second largest radio company in America—hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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