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Attribution Redistribution: How to Determine which Channels Convert Consumers in a Multi-Screen World

Jerry Rocha Carole Irgang

Jerry Rocha, Executive Director, Global Business Intelligence and Analytics at Estee Lauder, and Carole Irgang, Executive Partner, Marketing Transformation at IBM, host an invite-only dinner for marketing leaders to discuss the changing role of attribution. 


Nearly 70% of television watchers are looking something up on their smartphones while watching their stories. If they see an ad on both screens and buy your product, which ad converted them? For that matter, what gets credit if they saw an ad on social, but used a marketing email to convert? Figuring out where attribution lies feels like an eternal mystery. Gather with other senior marketing executives to discuss attribution and how to benchmark it properly. 


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Wednesday, October 16, 2019 at 6:30 PM

New York, NY

Confirmed guests

Trevor Thrun
Laura Bird
Kuppy Sampale
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The Custom Shopping Experience: Evaluating Headless Commerce as a Means CX Innovation

Antonio Nieves

Antonio Nieves, former CEO of ModCloth, CFO of Bonobos, and current CEO of Interior Define, hosts an exclusive dinner for ecommerce leaders to share insights, experiences, and opinions around headless commerce and its efficacy for unlocking customer experience innovation.


In a world of fierce ecomm competition, creating high-quality user experiences is just as important as the product itself. However, what does a "high-quality user experience" look like? Is it thoughtfully designed and invested in or is it responsive and adaptable, or can it be both? Gather with other ecommerce executives to discuss headless commerce and other strategies for future-proofing customer experience. 

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Thursday, October 17, 2019 at 6:30 PM

Chicago, IL

Confirmed guests

Jenny Condon
Catie Sharp

Refilling the Basket: How to Ensure Customers Return Again and Again

Shane Pittson

Shane Pittson, Head of Marketing at Quip, hosts an exclusive dinner for ecommerce and retail executives to discuss strategies and insights for creating repeat customers of any brand. 


No ecommerce or retail company is without competition in a rapidly growing consumer market. If it doesn't compete in performance, another company's product will compete in price.  Creating repeat customers is a mix of great customer experience, product quality, and powerful branding. Gather with other senior executives to share tactics, tips, and tools that make a first-time buyer a buyer for life. 

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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Bonni Matza
Peter Yuskauskas
Amanda Kahn
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The World's Got Talent: Creating a Robust Talent Recruitment Network in a Global Economy

Debbie Kemp

Debbie Kemp, Chief Talent Officer at Mediacom, host an exclusive dinner for talent and HR executives to discuss searching far and wide for the right talent, barriers not included. 


In the global economy the pool for talent is limitless. However, finding the right talent requires the same tactics, strategy, and work, if not even more. It just means that HR executives have to be smarter about how they source their talent pipeline. Discuss your approach to finding talent in the global economy with like-minded professionals. 



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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

Confirmed guests

Iriet Schulman
Rebecca Sachs
Julie Rosen
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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom—the second largest radio company in America—hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Sliding Down the Funnel: Creating a Smooth Experience from Ad to Checkout

Seth Goldman

Seth Goldman, CEO of UrbanStems and former CEO at HelloFresh, hosts an exclusive dinner of business leaders to share insights, strategies, and experiences for creating the smoothest funnel possible. 


From ad to email to checkout, converting a potential customer requires swift movement from first touch to confirmation email. The smallest bump in the funnel can mean the difference between a rush of new prospects or customers and barely a trickle. Gather with other business leaders to discuss tactics, tools, and successes in creating a quick moving funnel. 

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Thursday, November 14, 2019 at 6:30 PM

New York, NY

Confirmed guests

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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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