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Brick by Bit: Marrying the Best of Physical and Digital Retail

Thalie Farinaud

Thalie Farinaud, SVP of E-Commerce & Digital Transformation at Coty—the largest fragrance company in the world—hosts a night of good food, drink, and great conversation around mirroring the best of the physical retail experience in a digital world. 


In a world where e-commerce and physical retail locations are vying for consumer dollars, it can feel like a zero-sum game: someone's gotta win. However, while consumers love shopping online, they haven't given up on the brick-and-mortar experience. Gather with other executives to discuss the tactics, tools, and experiences of blending the physical world with the digital world and vice versa. 

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Thursday, September 19, 2019 at 6:30 PM

New York, NY

Confirmed guests

Liana Thompson
Caroline Le Roch
Nadina Guglielmetti
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Marketing Multitudes: Evaluating and Executing Novel Marketing Campaigns

Will Pringle

Will Pringle, VP of Worldwide Demand Generation at Fuze, hosts an invite-only dinner for marketing executives to share tactics and insights around new types of marketing initiatives. 


Chatbots, crowdsourcing, gifts. Innovative marketing initiatives are in no short supply. But trying unique approaches to getting your name out there requires careful analysis and identifying reasonable benchmarks to measure success. Gather with other marketing leaders to share strategies and insights for testing out new marketing channels. 

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Wednesday, September 25, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Meital Fischer
Blake Harris
Lawrence Schwartz
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First or Last? Benchmarking Attribution in Growth Initiatives

Eric Ng

Eric Ng, Vice President, Brand Marketing at Blink Health, hosts an invite-only dinner to discuss the tension between upper funnel media and lower funnel media, and the strategies and tactics to gain buy-in from other teams. 


With so much emphasis on marketing attribution, organizations are increasingly focused on performance media. But as William Bruce Cameron quipped, "Not everything that can be counted counts. And not everything that counts can be counted." As marketing technology gives us deeper and deeper datasets, there's more need than ever to find a balance between short term and long term growth initiatives. Share and learn with other executives the insights and experiences in managing the funnel and attribution's role in it. 

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Tuesday, October 01, 2019 at 6:30 PM

New York, NY

Confirmed guests

Geoffrey Sanders
David Cost
Peter Yuskauskas

The Ecommerce Economy: Increasing Market Share in a New Consumer Environment

Vivian Chang

Vivian Chang, VP of Growth for NutranextDTC at Clorox, hosts an invite-only dinner for marketing executives to discuss strategies and insights for getting an edge in a tough market place. 


Two-day shipping, one-day shipping, and subscriptions, oh my! As more and more consumers are moving online to complete their weekly and daily shopping, ecommerce companies are finding new ways to create a competitive edge in a competitive market. Gather with other marketing leaders to share insights, successes, and challenges in building a stronger, more effective ecommerce company. 

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Wednesday, October 02, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Data Driven Marketing: Implementing Creative Marketing Initiatives Backed by Data

Kathleen Alcorn

Kathleen Alcorn, VP of Marketing at Intrado, hosts an invite-only dinner for marketing executives to discuss the power of data in creativity when implementing marketing campaigns. 


The marketing landscape is changing rapidly and nearly every marketer wants to make sound marketing decisions. To do this, they're turning to data. But the question becomes: how do you use data in marketing campaigns? Does it inform or justify the creative? Can campaigns be all science or is there still a place for art? Gather with other marketing leaders to share insights, tactics, and experiences in leveraging data in creative marketing campaigns. 

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Thursday, October 03, 2019 at 6:30 PM

Boston, MA

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Looped In: Creating a Content Feedback Loop that Hits Goals

Betty Liu

Betty Liu, Chief Experience Officer at Intercontinental Exchange and Executive Vice Chairman for NYSE Group, hosts an invite-only dinner for marketing executives to share insights and strategies for creating compelling content that delivers on intended goals.


Content has shaken up the marketing landscape. And in the digital age where content rules marketing strategies, audiences quickly adapt to content-as-branding campaigns. Achieving goals through content can feel like an exercise in diminishing returns. Gather with marketing senior professionals to share tactics, tools, and experiences that can create better content ecosystems to better hit desired goals. 

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Thursday, October 03, 2019 at 6:30 PM

New York, NY

Confirmed guests

Caryn Brough Suri
Vanessa  Goldberg Drossman

Branding Boom: Standing Out in a Fierce Market of Impressive Branding

Tanya Leedekerken

Tanya Leedekerken, VP Marketing, MTV International at MTV Networks, hosts an invite-only dinner of marketing executives to discuss the golden age of branding and how to stand out among a sea of strong competitors. 


The advent of the internet has both been a boon and battle for brands in the market. On the one hand, brands can reach new and more audiences than ever before. On the other, the number of brands that crop up to compete for attention seems to be rapidly increasing. Gather with other senior marketing leaders to share insights, strategies, and tools for standing out in a crowd of high-quality brands, regardless of channel or industry. 

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Tuesday, October 15, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Conversational Commerce: Converting Customers through Automated Processes

Arnold Leap

Arnold Leap, CIO of 1-800-FLOWERS.COM, Inc., hosts an invite-only dinner for ecommerce and retail leaders to discuss the power of conversational commerce. 


With Facebook's Messenger Bot for Business, the number of companies deploying chatbots has skyrocketed. And marketers are exploring new ways to engage with their audiences without investing too many man-hours. Gather with other ecommerce and retail executives to discuss the novel ways to engage with users and drive increased conversions. 

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Thursday, October 17, 2019 at 6:30 PM

New York, NY

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The World's Got Talent: Creating a Robust Talent Recruitment Network in a Global Economy

Debbie Kemp

Debbie Kemp, Chief Talent Officer at Mediacom, host an exclusive dinner for talent and HR executives to discuss searching far and wide for the right talent, barriers not included. 


In the global economy the pool for talent is limitless. However, finding the right talent requires the same tactics, strategy, and work, if not even more. It just means that HR executives have to be smarter about how they source their talent pipeline. Discuss your approach to finding talent in the global economy with like-minded professionals. 



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Wednesday, October 23, 2019 at 6:30 PM

New York, NY

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"Can You Hear Me Now?" Measuring Brand Communication Impact Across Channels

Esther-Mireya Tejeda

Esther-Mireya Tejeda, Senior VP, Head of Corporate Communications & PR at Entercom, hosts an invite-only dinner of communication leaders to discuss measuring impact.


PR Newswire, company blogs, social media, earned media, and email are our most popular ways for delivering brand communications to target audiences. Optimizing, though, for maximum impact on these channels becomes just as much an art as a science. Gather with other communication executives to share insights and strategies for ensuring brand communication reaches as many of the target audience as possible. 

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Thursday, November 07, 2019 at 6:30 PM

New York, NY

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