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Funnel Fixes: The Quick Hits of Improving a Leaky Funnel

David Macdougall

David MacDougall, Divisional Vice President, Ecommerce & Digital Operations at Hudson's Bay Company, hosts a night of great food, great drinks, and even better conversation around plugging leaks in the ecommerce funnel. 


Sometimes we see consumers leak out of our funnels and we feel like trashing the whole thing and starting again. It's the classic "missing the forest for the trees" problem. How do we see the simple things to fix in our meticulously crafted funnels when we're so laser focused? Join other executives to discuss the simple fixes we often overlook when reviewing the funnel. 

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Wednesday, July 24, 2019 at 6:30 PM

New York, NY

Confirmed guests

Herschel Thompson
Jessica Rotnicki
Jinal Shah
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Crafted for Conversion: Creating Messaging that Boosts Sales

Ricky Engelberg

Ricky Engelberg, VP - Brand Communications/Media/Digital at Converse/Nike, hosts a night of great food and even better conversation around messaging that drives sales. 


When it comes to ensuring a great quarter or year for revenue, no detail is too small. Building a brand message that resonates can mean the difference between meeting projections and soaring past them. Join other executives to discuss the finer points of the message and how it can be crafted to ensure strong sales.

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Wednesday, July 31, 2019 at 6:30 PM

Boston, MA

Confirmed guests

Jules Pieri
Thane Wettig
Jonah Myerberg
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Creation or Evolution? Tackling the Hard Questions Around Brand Development

Toufeeq Hussain

Toufeeq Hussain, VP of Marketing & Sales at American Giant, hosts a dinner of marketing leaders to discuss what matters more in brand development: creating a strong brand or evolving into a strong brand. 


Some companies nail their branding right out the gate. They make a splash and everyone talks about it. Other brands find their footing through careful evolution and change. Which is more impacting? Gather with marketing executives to share insights and experiences around creating a strong brand or evolving into one. 

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Thursday, August 08, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

Samantha Goldman
David Amer
Brian King
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More Eggs in One Basket: Boosting Order Size and Increasing Conversion in Ecommerce

Angela Gruszka

Angela Gruszka, Interim SVP, Head of Marketing and Ecommerce at Milly, hosts a night of good food, drink, and great conversation around the value of the online basket.


Wouldn't it be nice if every customer who put an item in their basket bought it? Even better, if they bought it and more. But what are the tools and strategies we can use to increase basket size? Are there universal tools or is it product specific? Share your insights and learn from other retail executives' experiences in moving the needle with regards to online cart size. 

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Wednesday, August 14, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

Confirmed guests

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Brick by Bit: Marrying the Best of Physical and Digital Retail

Thalie Farinaud

Thalie Farinaud, SVP of E-Commerce & Digital Transformation at Coty, hosts a night of good food, drink, and great conversation around mirroring the best of the physical retail experience in a digital world. 


In a world where e-commerce and physical retail locations are vying for consumer dollars, it can feel like a zero-sum game: someone's gotta win. However, while consumers love shopping online, they haven't given up on the brick-and-mortar experience. Gather with other executives to discuss the tactics, tools, and experiences of blending the physical world with the digital world and vice versa. 

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Thursday, September 19, 2019 at 6:30 PM

New York, NY

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We're building an authentic community of professionals that powers life-changing relationships. To become part of our community, attend events, and browse our complete list of Voray events, sign up below.

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