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Brands of Experience: Crafting a Brand that Transcends Industry

Gil Krakowsky Peter Weingard

Join Gil Krakowsky, Chief Product Officer at Selina, and Peter Weingard, Head of Brand Strategy and Content Innovation at West Elm, for an invite-only dinner of company leaders. Meet with other executives to discuss the tactics and strategies necessary to ensure a brand can cross industry boundaries. 


More than ever, brands are breaking out of one industry and conquering new markets. Boutique fitness studios don't just sell fitness, but fashion and lifestyle products as well. Hospitality experience brands don't just sell rooms, they sell products in their rooms. Coworking spaces are making forays into leisure and lifestyle industries. Leisure hotels are moving into coworking. Discuss the insights and tools necessary to craft brands that succeed in one space, and then breakout into other industries seamlessly. 

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Tuesday, May 21, 2019 at 6:30 PM

New York, NY

Confirmed guests

Michael Goldrich
Suzanne D'Amato
Namisha Bahl
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Duopoly Dilemma: Diversifying Digital Channels in a Facebook and Google World

Will Ferguson

Join Will Ferguson, Head of Marketing at Bark & Co., invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and strategies necessary to reach audiences beyond the Google and Facebook ecosystems. 


The world of digital marketing feels increasingly small. It can seem that we only have two choices: Facebook ads and Google AdWords. The Duopoly didn't always exist, though. And knowing how much the world changes, it won't always be like this either. Gather with other leaders to share the experiences and insights that power marketing campaigns around and beyond the Duopoly. 


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Thursday, June 06, 2019 at 6:30 PM

New York, NY

Confirmed guests

Jinal Shah
Taimour Azizuddin
Jess Bahr
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The BOT-tom Line: AI and the Future of Marketing

Freddie Martignetti Margaret Lawrence

Join Freddie Martignetti, Principal at Highland Capital Partners, and Margaret Lawrence, GM, Wayfair Professional at Wayfair, for a night of good food, drink, and excellent conversation. Gather with other leaders to discuss a the coming wave of artificial intelligence and its marketing applications. 


Automation and machine learning may take jobs away from certain industries, but marketing is one of the few career paths that remains safe. However, that doesn't mean that AI can't be put to good use for marketing efforts. Is the future of marketing a bot? Is it mood-based advertising? Meet with other marketing leaders to exchange insights and strategies to prepare for a suite of new and powerful AI tools. 


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Thursday, June 13, 2019 at 6:30 PM

Boston, MA

Confirmed guests

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What's Your Name Again? Staying Personal at Scale

Romy Kilo Jessica Granata

Romy Kilo Sarraf, VP, Direct Marketing & E-Commerce at L'Occitane en Provence, and Jessica Granata, recent Head of Marketing, Digital at Paul Stuart, host a dinner of marketing leaders to discuss strategies and best practices for using personalization to fuel growth.


It's a fact: when customers feel that a message is catered to them, they are more responsive. However, developing the perfect personalization strategy that enables profitable growth can feel like a herculean task. Join other marketing leaders as they exchange insights and experiences on how to leverage personalization at each stage of the customer journey to maximize engagement, conversion and retention.

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Kelly Hushin
Grace Dolan

The OmniChannel Octopus: Wrangling Every Avenue of Communication

RJ Cilley

Join RJ Cilley, Chief Digital Officer at Hudson Bay Company, for a night of good food, good drink, and even better conversation. Discuss with marketing executives the challenges and successes of managing an increasing plethora of communication channels. 


With the ever-expanding list of channels for brands to reach consumers and for consumers to reach brands. But determining, what, why and how is a herculean task that requires concrete brand identity and voice. Gather with other marketing leaders to discuss the tactics and tools to optimize omnichannel communication. 

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Tuesday, June 25, 2019 at 6:30 PM

New York, NY

Confirmed guests

Soumya  Donkada
Monica Bertran
Moira Ceconi
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A Name in AMOLED Lights: Creating Brand Recognition in the Digital Age

Jennifer Dwork

Join Jennifer Dwork, VP of Marketing + Digital, for an invite-only dinner of marketing leaders. Meet with other executives to discuss the tactics and tools that develop brand recognition in a digital world. 


It used to be a brand could create a clever commercial with a snappy jingle and brand recognition would shoot through the roof. Now, with so many channels vying for consumer attention, a jingle no longer jives. Share insights and experiences that inform the strategies to increase brand recognition. 

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Tuesday, July 09, 2019 at 6:30 PM

New York, NY

Confirmed guests

Liesel Walsh
RJ Cilley
Christopher Kae
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Long Live the Queen...Is Content Still Queen?

Yvonne Chen

Yvonne Chen, VP of Marketing at Udemy, hosts a dinner of delicious food and drink, and an even better discussion around content's changing role in a constantly changing marketing landscape. 


We've all heard marketing heralds proclaim Content as the current ruler sitting on the Iron Throne of Marketing. However, if Game of Thrones has taught us anything about life: one ruler's reign is never permanent. Has Content lost its grip on marketers' attention? How are you using content effectively throughout the buyer and customer lifecycle? Gather with other senior marketing executives to discuss content marketing and its changing role in the greater marketing realm. 

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Thursday, August 15, 2019 at 6:30 PM

San Francisco, CA

Confirmed guests

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Pay it Forward: Creating Good through Good Experience

Lauren Letta

Lauren Letta, Chief Operating Officer of charity:water, is hosting a night of dinner, drinks, and great conversation around creating good digital experiences. 


The wave of do-good commerce is cresting. Everlane, Warby Parker, and Toms Shoes are exploring new ways to tap into a more socially-conscious consumer. However, buy-one-give-one isn't the only way to inspire good or capture audiences who want to do good through their purchases. The first step is creating an excellent digital experience. Gather with other company leaders to discuss the power of good in good user experience from first click to checkout. 



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Thursday, September 05, 2019 at 6:30 PM

New York, NY

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