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Jinal leads brand and marketing at Feather.
Previously, she lead e-commerce and digital marketing at S'well, the cult brand that grew to $100M in revenue within six years of launch. Prior to S'well, Jinal lead Marketing for the E-commerce Division at Newell Brands where she was responsible for all consumer facing creative, content, and media, acquisition and retention in the e-commerce environments with a specific focus on Amazon and DTC eco-systems. Her team collectively drove upwards of $250M in revenue across 50 brands.
Before Newell, she spent six years at WPP's J. Walter Thompson Company most recently as Global Digital Director. In this role, she launched new digital capabilities for the company, and lead critical client projects for Macy's, Nestle, Revlon, Avon, Estee Lauder, and T. Rowe Price. Before joining the agency world, she launched a social network for a financial services company.
Jinal was ranked by The Guardian as the one of Ten Digital Strategists to Watch and was listed as iMedia's Top 25 Internet Innovators. Her work has also won Mobile Marketer of the Year Award and Gold and Silver Lions, ADC, Clip and also a Webby.