Briana Severson

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I lead Growth at TodayTix, the theater app. You probably know us for the original Hamilton lottery, or as the only place to find $40 tickets to Harry Potter and the Cursed Child on Broadway (£40 tickets on the West End), or as *the* way to get tix to Shakespeare in the Park from your phone.

My team is full-funnel, with focus on both user acquisition / performance marketing, as well as CRM / retention. I believe in breaking down silos, cross-functional problem-solving, and approaching initiatives with equal parts art and science. Also, the power of a good emoji. ✨ 

VP, Growth Marketing
May 2019 - Present (2 years 2 months)